Usage
note
Use these rules alongside the General rules. All placeholders are shown with square brackets, e.g. [placeholder]. We have used [App name] as the standard placeholder for you to adapt individually to your product.
Subject lines
State the clear purpose or topic of the email.
- [App name] | Welcome to [App name]
- [App name] | Log in from new device
- [App name] | Notification of role change
- [App name] | One-time PIN for verification
Body text
Start with a clear sentence describing the topic of the email.
- Thank you for choosing [App name].
- Your account has been successfully created.
- You requested a one-time PIN to verify your identity.
- A new device has been registered to this account: [user@example.com]
Provide users with additional information or a summary.
- What you need to do
• Open [App name]
• Start configuring your dashboard
• Explore key features: Real-time energy monitoring, load optimization and predictive analytics Button: Open
- The information below relates to your newly registered device
• Device name: Laptop123
• Device ID: ABCDEFGHI
• Operating system: Windows
• Date: November 11, 2026, 14:32
Provide users with clear next steps or instructions.
- You are just a few steps away from starting your [App name] journey. To get started, register for an [App name] ID using your email address and create a strong, secure password.
Never include sensitive information such as passwords directly in the email.
- To set your password securely, visit the [App name] account portal.
- Here is your default password: 12345 – change it here!
Mention both previous and new states when access or role settings are changed.
- There have been changes to your role for [App name]
New role: Administrator
Previous role: Operator