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General information and administrative emails

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In everyday operations, general emails covering administrative details, confirmations, and other essential updates - outside specific operational categories - help keep stakeholders informed and processes organized.

Examples

Best practice example for new Terms of Use​

Subject
[App name] | New Terms of Use

Body
Dear [App name] user,
There is an update to the Terms of Use for your [App name] account.

What you need to do
To continue using [App name], read and agree to the new Terms of Use by January 31, 2026.

Button: Open Terms of Use

If you have any questions or need assistance, contact our team at [email address].

Kind regards,
Your [App name] team

[Company disclaimer]
[Company legal footer]

Best practice example for customer survey invitation​

Subject
[App name] | Tell us about your app experience

Body
Dear [App name] user,
We've put together a short survey to gather your thoughts on various aspects of [App name], such as usability, performance and features.

You can participate in the anonymous survey until March 2, 2025.

This short survey will take approximately 5–7 minutes to complete.

Button: Participate

Thank you for helping us improve [App name].

If you have any questions or need assistance, contact our team at [email address].

Kind regards,
Your [App name] team

[Company disclaimer]
[Company legal footer]