Use sentence casing for all labels without periods (full stops).

- Asset name
- Serial number
- Asset Name
- Serial number.
Use short labels, ideally 1-3 words.
- Name
- Asset ID
- Email address
- Please enter the name of the asset here
- Enter the asset ID of the asset
- Enter your email address into the field below
Don't use additional punctuation for labels unless it helps to visually distinguish labels from user input.
- IP address
- IP address:
Use nouns, not verbs, for labels whenever possible.
- Email address
- Add your email address
Don't use "please" in labels. See Use polite language (Voice and tone).
- Installation location
- Please enter installation location
Dos and Don'ts
- Do ensure labels are as short and concise as possible
- Do make all labels grammatically the same, i.e. all nouns
- Don't add unnecessary punctuation to labels