Best practices
Transitional text to show something is happening
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Use -ing verbs and ellipses (…)
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Do not use informal, transitional wording
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Confirmation messages: Use the same verb as the transitional text
Error messages
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Add a clear reason for the error
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Do not blame the user
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Add clear instructions for the user regarding what to do next to resolve the error
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Do not over communicate
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Use … to show an action is required, i.e. fill this in …
Empty-state text
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Empty-state wording tells the user the empty space is intentional and should be there, i.e. not an error
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Use wording to move the user forward
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Use wording to help users understand the function of the empty state
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Do not over communicate
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Use wording to show users how to resolve the empty state, e.g. with an action, click, etc.
Restoring behavior of items
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Be clear on deleting, removing, creating and adding
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Create goes hand in hand with Delete, it usually means it cannot be restored
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Add goes hand in hand with Remove, it usually means it can be restored
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Do not use Delete and Remove as synonym